It’s my pleasure to introduce our first guest artist, Diana Skendenovic, Head Designer and Owner of Black Calla Events.
Question 1: What are the major floral trends for the 2020/2021 bride? When one think of trends in the floral industry, often the main focus is on color and style. With that being said, flower trends are constantly evolving. Organic and unique feel and look, but yet so very romantic is my favorite. Peonies, ranunculus, garden roses and roses are definitely flowers that many clients like the most. Every client is unique and should find a style and colors that fit their personality the most.
Question 2: What are some great floral resources brides should look at when thinking about the type of flowers they want for their wedding? Pinterest is definitely number one with my brides as well as Instagram. Wonderful floral and wedding magazines are great ways to get great and new ideas.
Question 3: What do you wish your brides/clients would ask you or think about before selecting you or any florist as a vendor? When looking for a florist as well as any other vendor, the most important is to feel that connection and to trust your vendor. I am always available at any time for my clients. The best advice that I would have is feel free to ask any question and ask for the referrals.
Question 4: How did you get started? I started my carrier as a designer over 15 years ago, in one of the leading décor company in DC area. After 12 years of being part of a team and after having my boys I decided to open my own company, so I can give all my clients full attention.
Question 5: Why do you love what you do? I always loved, loved flowers! Doing design and working with clients it’s my dream job! What can be better than being part of such a special day as a wedding or any other special event.
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